Search Engine Marketing (SEM)

Online media planet offers a complete service of Search Engine Marketing campaigns. Search Engine Marketing is most of the times made up of a lot different aspects of Paid Placement . When managing the Paid Placement we can include Pay Per Click (PPC), Banner Ads, Sponsored Ads, Paid Inclusion, Contextual Ads, and other forms of paid web advertising.
Generating Reports to track each and every single ad performance.

Evaluation of web page relevancyet goals for the website

Online media planet makes a full evaluation of the landing pages for the Pay per click ads, changing and preparing them to obtain the most out of each ad and/or campaign

Bid ranking Analysis- Competitor's evaluation

We will perform a complete study of the customer’s biggest competitors sponsored Ads in the different search engines evaluating the keywords used, the copy writing and other important factors including how much they are paying for each click on each campaign

Targeted Keyword Research

Being this one of the most important aspects of the search engine optimization success, online media planet works with the customer to find the very best keywords and phases that searchers are typing into the search engine query fields to find business, products and/or services related to its needs. To uncover them we use different professional tools. This is a very extremely important task for the search engine marketing success because the keywords must be found with the right target and according to the budget

Google Yahoo, MSN Pay Per Click / Paid Placement Account Set Up:

After hundreds of keywords are researched, analyzed and selected for relevant landing pages, online media planet will create the ad campaigns and groups and the complete profile of it, setting up all the different components such as geographic regions, languages and others. Cost Per Click (CPC) is agreed upon along with choosing dozens of sponsored ad ranking positions.

Ad creation and copy writing

Online media planet will create the ad having the searcher in mind and the keywords they typed into the search engine's query field. Every ad contains the specific keywords found on the previous analysis, and linking to the page that need the actions to be taken. Geographical and demographic targeting is also available for this ads.

Contextual Advertising

Google’s and Yahoo’s contextual advertising will be part of the marketing mix when selecting the ad. The search engines will place the ads when doing the contextual advertising with the partners sites

Local Search Placement and listing

Online media planet will list the website for geo-targeting under the local –maps search engines as part of Google and Yahoo’s search engine strategy

Tracking URL's

Online media planet will generate a code to be added to confirmation / thank you pages measuring and tracking conversions form campaigns.

Bid Management

For the paid Placement ad campaign , online media planet will manage the bids and their positions relative to competitor's ads and the bid ranking.

Weekly Traffic and PPC Reports

Weekly reports are generated for review. This reports will include:

• Number of visitors
• Page views
• Bounce rate
• Average time on site
• Number of new visits
• Geographic map overlay including countries and cities
• Traffic sources :direct traffic, referring sites and number of visitors directed by the search engines

Also with our powerful software we will include how site visitors interact with the web site: what pages they view the most, how long they stay on a particular page, where they abandon a shopping cart, what are the most popular keywords driving traffic to the site and many other important statistics .