Online Media Planet Case Studies

All of our search engine optimization campaigns and services are unique in terms of challenge, industry and objective. Each campaign is shaped and narrowed to fit the specific client and styled to fulfill the client's specific SEO and marketing goals. Because no two sites are alike, no two Search engine optimization campaigns and strategies are alike. Our clients come from a wide variety of industries, and compromise both large and small companies, with varying requirements from an SEO stand point of view . As a result, our search engine marketing and optimization case studies offer an informative look into the benefits derived from SEO and methodology adopted to achieve the end result.

Search Optimization Success Case: The Flower Exchange.com

The Flower Exchange.com offers fresh cut flowers at wholesale level direct from the farms located worldwide (Colombia, Ecuador, Central America, Holland , Tahiland and US). They offer a wide variety of products ranging from roses to the rarest orchids, all available for the US , Canada and Caribbean. The company was established in 2001 selling mainly to the Miami, (Fl) market to flower shops and event/ wedding coordinators.

Problem

For their web site, The Flower Exchange invested a lot time and resources building a complete flower catalogue with descriptions, an e-commerce solution. After more than year, they had not seen any significant traffic from organic search, and the paid search program was very low and not professionally managed. The website was only visited by the actual customers that where acquired by traditional means (phone, direct mail,etc) the total unique visitors for the website during the first two years where an average of 12 a day. They had a very well designed website, a strong e-eCommerce solution but there was no new traffic at all.

Solution

After studying the search characteristics of the market, online media planet proposed site architecture to build up the companies strengths: the fact that the company offered more than 200 products. The site was completely redesigned in terms of programming coding, we applied our content management solution, having a more substantial amount of text, images where optimized as well, and the link building campaign was placed into action.   Because the writer worked closely with us, the copy was very well optimized, especially for those terms relevant to the market such as wholesale flowers, wholesale roses, wholesale carnations, etc.

Results

The results were extremely successful. Every term we targeted was after our optimization services a Top 10 or Top 20 term on Google and Yahoo, and within just a few months, they all became Top 10.  This high level of visibility drew lots of search traffic: The website started driving customers from all US, Canada  and the Caribbean that where looking for wholesale flowers having the company to relocate to a much bigger facility due to the increase on new orders and new customers. After a few months of the search engine optimization services the traffic increased over 500% and after a year the number of unique visitors a day was close to 400, today they serve all continental and non continental US, Canada and the Caribbean and around 781 unique visitors a day are requesting their products.

Search Optimization Success Case: Prodigy Network.com

Prodigy network is large organization dedicated to do the sales and marketing of luxury real estate worldwide. The company founded in 2002 offered solutions to real estate developers in the US and Latin America. With great success the company was able to sell out luxury real estate buildings using their world wide network of brokers, agents and other related players; regardless that fact the company envisioned the necessity of having a strong web presence and decided to develop a very well designed and structured website.

Problem

In April 2007 Prodigy network hired Online Media Planet to restructure the website and the concept. The main issues and things to change on the website that we found where:

• The website was poorly designed and it was not giving the visitor the information that they needed.
• The programming codes where not optimized and the page was built entirely in Flash.
• There was not statistics whatsoever in terms of number of visitors and demographics, this situation made it even more difficult to follow up on the few prospects that where getting registered.
• The website was not positioned with any keyword in any search engine
• The website was not indexed by any of the main search engines, industry directories and portals.

In top of this diagnostic they need to implement some changes in order to better serve the visitor, some of the planned improvements where:

• Get positioned with the major keywords for the industry and for the real estate developments that they represented.
• Be able to build a marketing tool within the website to allow the visitor to see renders, floor plans and other features and that way approach other new markets.
• Design a register form for prospects and developers building a database and easy to follow up structure.

Results

After working hand by hand with the Prodigy’s team, online media Planet delivered these results:

• Website completely re designed, with an easy to follow navigation and google site map.
• Micro site design for each of the projects that they represent including pictures, floor plans, renderings and more.
• Design and implementation of interactive maps for each floor plan section.
• Google map implementation for each project
• Register form, database and follow up integrated system design and development.
• Image and video gallery creation.
• Social media pages inclusion
•  Blog design and development
• E-mail blast campaign (management and administration)
• Launch PR campaign
• Site launch services  to more than 100 websites, including news portals, PR agencies, media agencies and more
• Link building campaign.
• Positioning with more than 62 high relevance keywords in the major Google and Yahoo
• More than 16000 unique visitors a month with more than 3% conversion rate.
• Weekly analytics  with demographics, time on site, keywords , top reffering sites and many more demographics